A co worker sent me this link yesterday afternoon.

"Using what appears to be Visa's mutant hybrid of a credit card and a pocket calculator, users can enter their PIN into the card itself and have a security code generated on the fly.

The method can stop thieves in two ways. Those who copy down your credit card information will find that your account number and expiration date is not enough to place an order. And those who actually steal your physical card will find that they still don't know your pin."

Very cool! Will be interesting to see if this catches on.

Update: Darkreading has also posted information on this.

Read More: http://gizmodo.com/5083380/techie-visa-card-features-buttons-and-screen-to-generate-ccv-dynamically
Additional Information: http://www.itpro.co.uk/608112/visa-tests-cards-with-built-in-pin-machine
DarkReading: http://www.darkreading.com/security/privacy/showArticle.jhtml?articleID=212001898